Transforming an Idea Into a Business with Design Thinking:
The Structured Approach from Silicon for-Entrepreneurs-and-Leaders by Muhammad Mashhood Alam
Entrepreneurs hate reading books. They want to do things. And fast. I know.
I am an entrepreneur. And that is exactly why most start-ups fail. Of course,
there are many factors that contribute to a start-up’s demise, but chief
among them is when leaders jump to a solution without fully understanding
and appreciating the problem.
This is exactly why this book is needed – it is designed to provide a
checklist and a method for understanding (1) what users and customers
want, and (2) how to more fully comprehend the unmet need before launching
a solution. Design Thinking has been around for a long time but only
recently has been accepted as an essential method for conceiving products
and solutions while empathizing with the user.
Reviews
There are no reviews yet.